How are PCC Kid Picks products chosen?

The PCC Kid Picks program uses the following methodology to determine how a product is chosen to receive the Kid Picks label:

An analytical technique called "binomial distribution" is used to make this determination. The binomial distribution calculates the likelihood of finding a certain number of successes ("likes") as opposed to failures ("don't likes"), in repeated trials.

The criteria for passing a Kid Picks product is that two-thirds (66.7%) of kids trying that product are likely to say "Like," at a minimum confidence level of 90%. This means that if the test of a particular product were done repeatedly, with different groups of kids, 90 out of 100 times (or better) at least two-thirds would say they like the product.

For example, if a product was tested by 57 judges and 45 liked it, in that group only, 79% liked it. The binomial distribution allows the projection of the likelihood of any group of kid judges, and it can be said that, in this example, 97 out of 100 times, two-thirds of any group of kids trying the products will say they like it.